In the days when the Internet was mainly used for PCs, media visitors were most important to access from search, and it was indispensable to be at the top of the first page of search results with the targeted search keywords.
However, when the iPhone appeared in 2007 and smartphones became popular by around 2014, people who did not have a PC could easily access the Internet from their smartphones. As a result, people’s communication methods have also changed from phone / email to SNS, and SNS such as Twitter, Facebook, and LINE are now indispensable tools for people’s lives. In this mobile-first era, attracting customers from SNS becomes more important. For the media that iDigital constructs, we are strengthening our cooperation with Twitter and Facebook.
In recent years, the importance of video has increased. With the spread of smartphones, young people are starting to watch YouTube anywhere, rather than watching TV at home, and 5G will start after 2020, so more and more videos will be seen on smartphones The number of people will increase. IDigital believes that it is necessary to actively use not only text and images but also videos for the future, and actively uses video media such as YouTube.